The latest project from PARMA Licensing is generating buzz in the gaming world, as one of Nintendo’s beloved characters gets catapulted to new heights thanks to an inventive re-imagining of Verdi repertoire.
The PARMA team helmed the arrangement, recording, and post-production in a national broadcast advertisement for the new Kirby: Triple Deluxe game for Nintendo 3DS, which sets gameplay excerpts to a reworked “Dies Irae” from Verdi’s requiem.
New, Kirby-centric lyrics scroll across the screen sing-along style, inviting viewers to try out their opera abilities in an ode to the tougher side of everyone’s favorite pink puff.
The live recording utilized a 36-person choir and 65-piece orchestra, and it has caught the ears of gaming bloggers across the web, including TechnoBuffalo. (http://www.technobuffalo.com/2014/04/21/kirby-triple-deluxe-epic-commerical/)
Nintendo Life goes on record writing, “We’ve seen some terrific TV commercials in our time…but this new offering for Kirby: Triple Deluxe is right up there with the best.” (http://www.nintendolife.com/news/2014/04/nintendo_gets_dramatic_in_new_kirby_triple_deluxe_tv_commercial)
We’re rooting for a mash-up of Mozart and Mario Kart next.
Click here to view the commercial: http://youtu.be/Z4hbM1iig_E
PARMA worked in conjunction with Beverly Hills-based scoreAscore and Leo Burnett of Chicago for this project.