“Dave was the ideal partner for this venture,” says PARMA Licensing’s Managing Director Jake Weinreb. “He truly helped shape the landscape of the modern sync industry, and I could tell in our first conversation that we were operating on the same creative wavelength. I believe that the combination of his background and talents, with our production experience and expertise will yield game-changing results.”
The partnership is a first for both Hnatiuk and PARMA. Each brings a successful track record in composition, audio production, and strategic placement of live ensemble music in media.
“Live ensemble music is a rare commodity in today’s media market,” explained Dave Hnatiuk. “Though MIDI has come a long way, nothing can ever truly match the power and emotion of real players, behind real instruments. This is what inspired me to team up with PARMA – I believe this is an overlooked hole in the market that we’re uniquely positioned to fill.”