PARMA Recordings and public affairs cable network C-SPAN have announced plans to release “In The Key Of C-SPAN,” a series of digital music collections featuring music from PARMA’s catalog used in C-SPAN’s programming.
“In the Key of C-SPAN: Volume 1,” the first release in the series, is currently in production, with a digital release slated for early 2014 on PARMA’s Navona Records label. The series will be available from online vendors such as iTunes, Amazon, and many more.
“The concept of a release series felt like a natural next step in our partnership with C-SPAN,” says PARMA’s CEO Bob Lord. “We share a real passion for music as well as a desire to present and introduce it to as wide an audience as possible. I believe this will be an excellent platform to expand the reach of our artists while providing C-SPAN viewers with access to engaging and interesting music.”
C-SPAN co-CEO Rob Kennedy says the project is the first of its kind for C-SPAN. “Music plays an important role in effective television production,” says Kennedy, who helms the network’s@cspanmusic twitter feed. “We frequently receive inquiries from viewers asking for information about music they heard on the network. In working with PARMA, I’m very pleased that we’ll soon have a tangible product to direct them to.”
The two companies first teamed up in January 2013 on the C-SPAN series First Ladies: Influence & Image, for which PARMA produced a customized theme song. In May 2013, PARMA signed on as C-SPAN’s music provider, placing content from its audio catalog across the network’s original programming, promotions, and Senate quorum calls.