When Typography Speaks Louder Than Words

In design, we often use typography to explore the interaction between the look of the words and what they are actually saying. A certain aspect of balance has to be achieved between visual and verbal aspects of design, and in some cases, it is the visual language of the typography that does all of the talking. Different uses of font, case, scale, color, and positioning can suggest a significantly different meaning of the same combination of words–in this sense, typography can be used to make an even an unpleasant message seem attractive and pleasing.

Here is a great article that showcase several designs and their different uses of typography to reinforce the meaning and tone of their statements: http://www.smashingmagazine.com/2012/04/13/when-typography-speaks-louder-than-words/

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